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The Rare Character Test – Grolsch Beer TV Commercial Ad

Category: Beer Effects Videos
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Media: Online
Geo: Europe United Kingdom
Category: Alcoholic Drinks
Client: Grolsch
URL: http://www.grolsch.co.uk/campaign/rarecharactertest
Grolsch has a rare character amongst lagers. So, armed with a digital experience combining video, sms, and a surprise phone call, we sought out rare character in its drinkers, rewarding the rarest with free beer.
Advertising Agency: Beattie McGuinness Bungay, UK
Creative Director: Pat Burns
Art Director: Olly Wood
Copywriter: Martin Headon
Creative Technologist: Peter Browse
Agency Producers: Melanie Lowings, Kira Lispcombe
Interactive Digital Designers: Caleb Al-Jorani, Jeremy Willmott
Account Manager: Jean-Luc Bragard
Production Company: Stink Digital
Director: Rohan Blair-Mangat
Published: December 2013
The TV Commercial Ad titled The Rare Character Test was done by Beattie Mcguinness Bungay advertising agency for product: Grolsch Beer (brand: Grolsch) in United Kingdom. It was released in the Jan 2014.

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