When you’re in love and in a relationship, it’s easy to feel a little scared. Yes, being in love is wonderful and makes you feel like you’re literally floating on a cloud in the middle of a beautiful sunny day the large majority of the time. But still, there’s always that lingering question of is my relationship going to last?
When trying to get to the bottom of this question, we usually turn to the bigger more common compatibility questions like do we both want kids? Did we vote for the same person in the last election? Did we grow up in similar environments?
Those are all obviously important factors, but a new study argues that whether or not you and your partner are compatible can essentially be boiled down to one simple question: Do you prefer Pepsi or Coke? OK, well, maybe it’s not as simple as just Pepsi or Coke. In reality, itcomes down to whatbrand you and your partner prefer on all sorts of items, like coffee, chocolate, beer, and cars.
What is brand compatibility?
The researchers, based at Duke University, found thatbrand compatibility (AKA being loyal to the same brand)has the potential to affect how happy you and your boo are in your relationshipmore than other factors we usually think of.
People think compatibility in relationships comes from having similar backgrounds, religion or education,study co-author Dr. Gavan Fitzsimons, Ph.D, marketing professor at Duke University’s Fuqua School of Business, explained in a press release. But we find those things don’t explain how happy you are in life nearly as much as this notion of brand compatibility.