If you’ve ever had one too many and gotten behind the wheel of a car, Dame Helen Mirren has a few choice words for you.
She gets straight to the point:
The PSA racked up more than 180,000 views in just the one day after it was posted to YouTube. And it’s no mystery why.
There are exactly three reasons this Super Bowl PSA is a total win:
1. Mirren knows the power of being incredibly blunt with a British accent.
2. She really doesn’t hold back at all. Like, at all.
3. She brings it back to what’s most important doing what’s right for your loved ones, and yourself, and staying away from the driver’s seat when you’ve been drinking.
Here’s the full text of the PSA:
“Hello. I’m Helen Mirren, a notoriously frank and uncensored British lady. The collective we are dumbfounded that people still drive drunk. So I’ll sum it up like this. If you drive drunk, you, simply put, are a short-sighted, utterly useless, oxygen-wasting human form of pollution. A Darwin award-deserving, selfish coward. If your brain was donated to science, science would return it. So stop it. Now the chances are you’re a fun, solid, respectable human being. Don’t be pillock. Your friends and family thank you. The friends and family of other drivers thank you. Your future self thanks you. This is suppose to be fun. Cheers.”
In the time it took Mirren’s PSA to garner over 180,000 views, almost 30 people have died from drunk driving one death every 53 minutes according to the stats.
Mirren hilariously slamming drunk drivers? That’s something we can all get behind. Actual fatalities from drunk driving? Not so funny. On average, 27 people die in the U.S. every day in a crash involving an impaired driver, according to the NHTSA.
Maybe the seriousness of the issue is in part why certain anti-drunk driving ads by alcoholic beverage companies are resonating with people.
This isn’t the first time Budweiser has used its Super Bowl ad to strike a chord with consumers through a drunk driving PSA. Remember that one with an adorable dog from 2014?
It sent a powerful message to puppy-loving beer drinkers: Crash at a friend’s house instead of driving home drunk (and, also, apologize to your pet after doing so).
But shouldn’t all alcoholic beverage companies bear some responsibility in curbing drunk driving?
Plenty of people seem to think so, and that includes Katherine Clegg Smith, the lead author of a 2014 study that found not one of the 1,795 ads for alcoholic beverage in her research gave specifics on how to drink responsibly.
Sure, those ads came with messages like “enjoy in moderation,” and “please drink responsibly,” but seeing as consuming alcohol can pose a significant and immediate health risk shouldn’t they be required to go a bit further into detail?
If you want to warn people against something, you need to be clear about what youre warning them against and why, Smith told The Kansas City Star in 2014, noting that health warnings must be specific to actually modify how people think and behave regarding the product.
Mirren’s PSA doesn’t lay out specifics, but she does spell out what type of person you’ll be if you get behind the wheel of a car after drinking.
The next time you even entertain the idea about driving drunk, remember what Helen Mirren thinks of you. Hopefully that’ll keep you safe and sound and most importantly off the roads.